#MotionDesign #ArtDirection
Junkee is Australia’s smartest and most original pop culture title. The Junkee Takeaway is a daily news show launched by the brand in 2019, native to the Facebook platform.
From politics and science, to pop culture, sexuality and social justice issues, Junkee’s new series wants to help its audience to not just know what’s happening in the news, but to actually understand it.
My role on the Junkee Takeaway was to take the styleguide designed by Summer studio and develop the show’s motion branding across all visual elements used on the show.
The Junkee Takeaway utilises Facebook’s vertical video format and the show’s graphics were all designed within this composition.
On the Facebook timeline, the vertical format allows optimum engagement with viewers, who predominantly would watch the video on their mobile phone screens.
In developing the brand’s motion design system, I focused on the colour palette and rectangular shapes in the original styleguide.
The ‘colour trigger’ effect was used to bring on most of the animations, visually attracting the viewer’s eyes to the information while also complimenting the footage on the screen.
This style was applied across all graphic devices, developing a consistent and strong visual brand that would aid viewers to easily digest the information being presented.
The Junkee Takeaway is a daily show with quick turnarounds for production and editing. It was important to develop the motion style so that it also assisted with this fast pace of working.
I designed Motion Graphic Templates (.MOGRT files) that allowed editors to easily input and edit all information fields themselves. This streamlined production so that the animations would always keep their established style.
The Motion Graphic Templates still allowed for variety, as editors had controls that could easily edit the graphic colourways, text size and position. This accommodated for longer/short pieces of information without affecting the actual motion design itself.