GABRIEL VIRATA ALVES

AB Tasty

#ArtDirection #MotionDesign #Editing

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Let Your Good Ideas Take Flight

I worked with AB Tasty on leading the art direction, motion design & editing of this brand positioning video.

The purpose of the video was to create a video that offers an overview of AB Tasty’s mission and how ideas are fundamental to what they do.

The video’s core message is to show how AB Tasty is built upon – and runs on – ideas. For the art direction, I leaned towards creating a visual aesthetic that was eye-catching and punchy. My aim was to inject some energy and fun to the video and c

The video’s core message is to show how AB Tasty is built upon – and runs on – ideas.

For the art direction, I leaned towards creating a visual aesthetic that was eye-catching and punchy. My aim was to inject some energy and fun to the video and created bespoke motion design to really accent the ‘ideas’ idea throughout.

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Art Direction, Motion Design, Editing: Gabriel Virata Alves Producers: Annie Nguyen & Ana Aranda Castillo

Art Direction, Motion Design, Editing: Gabriel Virata Alves
Producers: Annie Nguyen & Ana Aranda Castillo