Working with Une Intuition, I created these internal brand videos for Elizabeth Arden HQ in Paris. The videos were presented by the Elizabeth Arden team to retail partners to showcase their product range for 2020/21.
Using various Elizabeth Arden brand assets, I worked on creating a 2 minute showreel which showcased all their exciting new products for the year. My role was to lead the design, edit and audio mix to produce a dynamic final video that would excite the retail partners who would be shown the video by the Elizabeth Arden team.
Producer: Rénaldo Payet of Une Intuition
Edit, Design, Audio: Gabriel Virata
With the success of the first video for France, we scaled the video to also be used by the Spanish and Italian markets. The update included updating the text for the respective countries and updating the product features relevant for their markets.