1789 Innovations

Working with TJP Agency, we developed this Brand Manifesto Video for 1789 Innovations, a strategic consultancy based in Frankfurt am Main, Germany.

The 1789 Innovations Brand Manifesto Video was launched as the lead piece of marketing collateral as part of the company rebrand.

Art Direction, Motion Design, Script & Editing: Gabriel Virata
Creative Direction: TJP Agency
Audio: João Filipe Costa Alves

Using the original 1789 Innovations logo, I worked on developing the art direction and motion design of the brand logo animation.

I used their brand statement ‘It takes complexity to defeat complexity’ as a starting point to bring meaning through the motion design.

The logo intentionally appears at the start as a completely different shape. As the logo rotates, it takes several different forms before finally resolving to the brand logo.

Here, the motion design successfully captures the 1789 Innovations brand pillars:
- Constant innovation is needed to survive and evolve
- Change is necessary to think about new ways to think of people and organisations
- Embrace complexity! It’s through embracing the abstract and complex nature of the process, we are also able to reach the final solution.