#ArtDirection #MotionDesign #Copywriting #Editor
For the video, I wanted the audience attending the conference to be excited for the reveal by first going backwards and showing how far we've evolved to come to this day: Alphabet > The Gutenberg press > Typewriter > Microsoft Word > NEXT.AX!
The video displayed a chronological timeline of text and text generation over history, using type as a key design element to narrate the different periods.
The audio also assisted in setting the tone for the video, the track cut to be dynamic and energetic as it was important to set a sense of excitement and motivation prior to the presentation.
The video also unveiled the brand new logo design & visual identity as developed by TJP Agency.
Creative Direction, Motion Design, Script & Edit: Gabriel Virata Alves
NEXT.AX Visual Identity: TJP Agency
Audio: Joao Filipe Costa Alves
Logo animation developed based on the visual identity designed by TJP Agency for NEXT.ax.
The concept behind the motion design was to reflect the automation of data and content, which is central to the NEXT.ax product. The animation is guided by the letterforms of the logo, outlining the shapes of each letter and displaying the concept behind it’s visual symmetry, before the elements come together to reveal the final logo.