GABRIEL VIRATA ALVES
As part of ACON’s Pivot Point program , I worked with Missy Dempsey to animate 4x Harm Reduction videos. The videos aimed to help educate those in the queer community, particularly those likely to use GHB or MDMA during Pride. The videos were d

ACON - Harm Reduction Campaign

#MotionDesign

As part of ACON’s Pivot Point program , I worked with Missy Dempsey to animate 4x Harm Reduction videos. The videos aimed to help educate those in the queer community, particularly those likely to use GHB or MDMA during Pride. The videos were d

As part of ACON’s Pivot Point program, I worked with Missy Dempsey to animate 4x Harm Reduction videos.

The videos aimed to help educate those in the queer community, particularly those likely to use GHB or MDMA during Pride. The videos were designed to be engaging, bold and educational - with useful information on how to stay safe and reduce their risks.

Video: Avoid an MDMA Overdose

Design: Missy Dempsey
Motion Design: Gabriel Virata

Video: Know The Signs of an MDMA Overdose

Design: Missy Dempsey
Motion Design: Gabriel Virata

Video: Avoid a GHB Drop

As ACON work closely with the LGBTQ community, harm reduction focused messaging was the most effective way to target those attending the festivities. The four separate videos were launched as paid social video ads and were also met with phenomenal support.

Design: Missy Dempsey
Motion Design: Gabriel Virata

Video: Know The Signs of a GHB Overdose

Design: Missy Dempsey
Motion Design: Gabriel Virata