#CreativeDirection #GraphicDesign
From 2020-2021 I worked as a freelance Digital Designer for Danish label Shaping New Tomorrow. My role was to design & build the online banners to support the label’s marketing campaigns.
Working with the creative direction set by the internal brand team, I worked on extending their marketing campaign to create online assets - specifically Google Web Banners.
I worked with the Shaping New Tomorrow team on the brand messaging and lead the creative direction of the banner designs - which involves finding the best imagery to use across the 6 banner dimensions and designing the layout of all the banners.
The banners were transcreated and launched for 4 markets - Global (English), Denmark, Germany and Sweden.
In creating the banners, we had to ensure the design layouts were flexible to accommodate for the various lengths in text for each language.
168 Banners produced to support 2020 Brand Campaign.
Creative Direction & Design: Gabriel Virata
Brand Messaging: Tine Bjørn Pedersen @ Shaping New Tomorrow
Banners Build: Emily Ingleton
Creative Direction & Design: Gabriel Virata
Brand Messaging: Tine Bjørn Pedersen @ Shaping New Tomorrow
Banners Build: Emily Ingleton
Creative Direction & Design: Emilie Jönsson, Gabriel Virata
Brand Messaging: Tine Bjørn Pedersen @ Shaping New Tomorrow
Banners Build: Emily Ingleton