The Checkout 2018
#CreativeManager #MotionDesign #Branding
The Checkout
The Checkout is a consumer affairs TV show for the 21st century, featuring segments that examine the practices and methods of manufacturers, retailers, service providers and advertisers. Using a humorous style, the show highlights practices that are misleading, dishonest, unfair or occasionally even illegal.
The show is broadcast on ABC Network, Australia.
Rebrand & Delivery
For Season 6 of The Checkout, my role was to lead the design team through production and deliver the 12 episode season which was broadcast on ABC from January - April, 2018.
The show’s rebrand was also applied across each segment on the show, ensuring consistency and that the visual language worked across a wide range of graphic devices - from name straps, lower framers, graphics over vision and full frame graphics.
Below are some highlights of stories I worked on for Season 6. Enjoy!
An MSG-ee Up
As the feature traced the history of MSG and it’s misconceptions over the decades, we developed a visual style that aided this journey by employing era-specific graphics to help illustrate each historical period.
Producer: Kirsten Drysdale
Motion Design: Gabriel Virata, Ryan Kermond
Design: Missy Dempsey
Director: Steve Kirby
Editor: Hayley Dennison
Views as of June, 2018: 11,288 views
Beauty Blogger: Mineral Makeup
Producer: Alex Lee
Motion Design: Gabriel Virata, Ryan Kermond
Design: Missy Dempsey
Director: Henry Stone
Editor: Eva Bridie
Views as of June, 2018: 13,549 views
As A Midlife Cyclist
The Midlife Cyclist spends big on all the gear and gadgets that gets pedalled to him.
Producer: Scott Abbot
Motion Design: Gabriel Virata
Graphic Design: Missy Dempsey
Director: Steve Kirby
Editor: James Edwards
Views as of June, 2018: 28,437 views
Life Insurance In Super
You might be paying for insurance in your superannuation, and not even know about it. Scott Abbot exposes some facts about your super that could save you money.
Producer & Presentr: Scott Abbot
Motion Design: Gabriel Virata
Design: Missy Dempsey
Editor: Aaron March
Views as of June, 2018: 10,022 views
Shocking Savings: Light Bulbs
Producer & Presenter: Craig Reucassel
Motion Design: Gabriel Virata, Dan Kouts
Design: Missy Dempsey
Editor: Aaron March
Views as of June 2018: 9,498 views
Empty Vessels: Band-Aid
Empty Vessels is a short graphic interstitial that looks into the generous packaging of particular products.
Views as of June, 2018: 5,854 views
Serving Suggestion: Oat Clusters
Shocking Savings: Contract Anniversary
When your contract anniversary with your electricity company rolls around, don’t expect them to get you anything special.
Producer: Craig Reucassel
Presenter: Alex Lee
Motion Design: Gabriel Virata
Editor: Richard Holz
Views as of June, 2018: 4,606 views
Childcareful
This young couple are taken back to childcare school to learn everything they need to know to get their pre-conceived kid into a good centre.
Producer & Presenter: Alex Lee
Motion Design: Gabriel Virata
Design: Missy Dempsey
Editor: Eva Bridie
Views as of June, 2018: 12, 873 views
What to Reject When You're Expecting: Foetal Education
Zoe Norton-Lodge is bombarded by pregnancy advice about how to make baby smarter in the womb.
Producer & Presenter: Zoe Norton-Lodge
Motion Design: Gabriel Virata
Editor: Richard Holz
Views as of June, 2018: 15, 132 views