Instafamous

Instagram has a reputation for being a medium where people show off their curated life: beautiful travels, glamorous parties, delicious food. It’s increasing popularity as a social media channel has seen the rise of a new generation of celebrities - Instagram influencers who are building brands and businesses purely from their photo content.

I produced this story to look closer into the secret behind their success, examine the business models behind these accounts and how becoming “Instafamous” is the new norm.