#CreativeManager #Rebrand #Photography
BlaBlaCar is the world’s leading long-distance carpooling platform – with 60 million users worldwide. In 2018, the French unicorn unveiled a global rebrand designed to better reflect the company’s expanding scale, maturity and confidence.
As Global Creative Manager, my role was to lead, manage & deliver the photoshoot - which was essential in the rebrand roadmap to produce the key image bank that would form collateral for their website, the BlaBlaCar app and all online and offline marketing campaigns.
With only 2 weeks pre production, I co-ordinated a 3 day photoshoot across four cities in France, 14 models and across 18 different locations to deliver the key visuals in time for the global rebrand & rollout.
Creative Direction: Studio Koto
Photographer: Keiran Perry
Creative Manager: Gabriel Virata
Assistant Production Manager: Fallon Stang